An easier path for the users
Project: Equifax Workforce Solutions Navigation Redesign
Problem Statement: The previous navigation was using the employee lifecycle but with the increasing amount of new products, we needed a way to structure the navigation so it was easier for the customer to find what they need. I updated the navigation to leverage problem-solution language, while introducing mid-funnel JTBD (Jobs To Be Done) pages and the new “HQ” product line.
Role: IA, UX/UI, Research, Visual
Next Steps: Monitor user behaviors and iterate based on learnings as well as develop a testing strategy to garner more insights into what works and what does not.
Previous navigation using the employee lifecycle and services as second-level navigation.
New navigation using services framed to support the job our customers are looking to do with links to the mid-funnel landing page for the specific service as well as all products associated with it in the second-level.
Sifting through the card sort results.
Diagramming products with the help of product marketers and owners.
Updated IA and navigation design.
Results produced a new navigation structure which utilizing a customer-first approach. By using the Jobs to Be Done (JTBD) framework, we were able to cater the experience to the customer and what they’re looking to get done.