Lead Designer
Anheuser-Busch, Greater St. Louis
Full Time Contract | Oct 2023 – Present

• Lead designer for one of AB’s top 2024/2025 targets, the AB Marketing website modernization project, focusing on enhancing user experience and stakeholder engagement.

• Gained stakeholder buy-in for user research, leading to the development a comprehensive user research process inclusive of quantitative and qualitative methods

• Implemented the website's first feedback survey, achieving a 93% completion rate and an NPS score of 25.

• Collaborate with the Product Owner to incorporate storytelling in presentations, effectively communicating modernization efforts to stakeholders.

• Act as a UX consultant for the Martech team, contributing to brand campaign landing pages and ensuring design consistency through Figma quality assurance standards.

• Spearheaded the initiative to integrate telemetry across the website, enhancing data collection for user behavior analysis.
  

Director, Design & Creative Services
Equifax Workforce Solutions, Greater St. Louis
Full Time | Jun 2022 – Oct 2023

• Successfully led the navigation IA initiative, restructuring navigation and products for a customer-first framework, resulting in improved user experience

• Designed and launched a scalable landing page for a major partner, unlocking new revenue streams by responding to market demand.

• Redesigned the checkout process, leading to a 12% increase in conversion rate.

• Conducted user experience tests and continuous optimization strategies, ensuring a consistent user experience across all platforms.

• Provided oversight for brand standards, style guides, wireframes, and layouts, ensuring a unified design language.

• Collaborated with product managers and cross-functional teams to prioritize work and execute against development roadmaps.
  

Lead Digital Designer
Equifax Workforce Solutions, Greater St. Louis
Full Time | Jan 2021 – Jun 2022

• Led digital design initiatives, focusing on strategic thinking and wireframing to enhance website experiences for Equifax Workforce Solution’s two primary products

• Developed content and creative for multi-channel marketing campaigns, built and designed reusable email and landing page templates so that cross-functional teams can leverage them in their campaigns
  

Senior Design Lead - UX/UI Web
Super Bright LEDs, Earth City, Missouri
Full Time | Mar 2015 – Dec 2020

• Managed UX/UI design for web projects, contributing to wireframing, photo research, and the overall user experience.

• Collaborated with cross-functional teams and leadership to deliver high-quality experiences for the website.

• Mentor junior designers and design interns
  

Web Designer
Windmill Hill Consulting, Greater St. Louis
Full Time | May 2011 – Mar 2015

• Designed web experiences focusing on user-centric design principles, including wireframing and photo research.