I’m Mindy
An experienced, multi-disciplinary designer currently focused on modernizing legacy systems at Anheuser-Busch.
EQUIFAX WORKFORCE SOLUTIONS NAVIGATION
Leveraged user insights and data to simplify complicated product offerings
What I Did: IA, UX/UI, Research, Visual Design
Team: Once I established stakeholder buy-in, the team consisted of myself and the product marketing team.
Solution to the Problem: The previous navigation was based on the employee lifecycle, but as we introduced more products, it became necessary to restructure it for easier customer access. I revamped the navigation to use problem-solution language, incorporated mid-funnel pages, and introduced the new "HQ" product line.
SKYLENS CUSTOM LED PANELS
Crafted a tailored shopping experience for ceiling mounted LED Panels
What I Did: UX/UI, Research, Branding, Visual Design, Product Taxonomy
Team: Content Development, Product Marketing
Key Features:
Mapped relationships between LED panels, features, and mounting options after identifying product line requirements.
Overcame challenges to create a new product line from existing components, including part number creation and accessory linkage.
Developed a distinct brand and designed a custom shopping experience, allowing customers to create their own custom LED Skylens panels.
THE WORK NUMBER MULTI-CHANNEL DIGITAL MARKETING CAMPAIGN
Driving success with a cohesive, digital campaign
What I Did: UX/UI, Visual Design, Front-End Dev
Team: Once I established stakeholder buy-in, the team consisted of myself and the product marketing team.
Creating the campaign: Using campaign landing page best practices, I worked with our subject matter expert to create a digital marketing campaign for two audiences: one focused on encouraging current customers to log in, and the other targeting potential customers with lead generation tactics. The campaign, powered by paid social, display ads, and email marketing, led to multiple successful leads.
Key Features:
Targeted campaigns for current and potential customers with tailored Calls to Action (CTAs).
Combined paid social, display ads, and email marketing for broader reach.
Generated multiple successful leads through strategic digital marketing.
